The plan phase starts by asking questions, listening, observing and identifying crucial insights. After diving deep to understand your business, marketing strategy and goals—as well as problems to be solved—we prioritize opportunities and propose real solutions.
Taking a divergent approach, we create a range of concepts that address your specific challenge. Together, we converge and align on the best ideas to take forward.
Then we activate. Whether for print, digital, social or environmental, we construct and deploy thoughtful, well-crafted solutions that inspire your customers to take action.
Creativity.
To reach intended audiences, we imagine, create and activate original, design-centric ideas.
Reliability.
We strive to be prepared, responsible, focused and consistent.
Authenticity.
We’re honest, straightforward and professional.
Flexibility.
We’re adaptive and have a helpful, can-do attitude.
Teamwork.
We are collaborative and respectful of all perspectives—and we’re accountable to ourselves, each other, and our clients.
B2B
CPG
Healthcare
Sports + Recreation
Food + Beverage
Government
Financial
Manufacturing
Technology
Positioning/Purpose Statements
Golden Bullseye (What, How, Why)
Stakeholder Interviews/Surveys
Competitive Landscape Analysis
Personality Archetype
Visual Mood Boards
Messaging Voice and Tone
Naming
Copywriting
Logo/Identity
Iconography
Printed Collateral
Packaging
Advertising/Campaign
Exhibit/Trade Show
Motion/Video
Interactive
With (matter), you get an agile, specialized partner, plus a constellation of full-service talent at your fingertips – from research and insights to branding and media – aligned by a shared philosophy: Market Less, Matter More.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
When you partner with (matter), you get access to specialized experts across the Leap Group network.
With 20+ years in the field of design, Joel has been recognized nationally by several publications and organizations for his contributions to design including: The Addy Awards, Graphis, Print, HOW, LogoLounge and featured in the book Design Alliance: Uniting Print and Web Design. Joel continues to guide (matter) in the creation of strategic brand programs, print, digital, interactive initiatives and marketing solutions for a diverse list of healthcare, B2B and B2C clients.
Greg has received numerous awards in design and his work has been published in Print, Graphis and LogoLounge. As a partner and co-founder of (matter), Greg enjoys working with a variety of brands and clients. Leveraging his formal graphic design training from the University of Cincinnati’s world-renowned College of Design, Architecture, Art and Planning (DAAP), Greg has led in-house and agency creative teams, shaping many well-known brands and licensed properties across business-to-business, consumer and healthcare categories.
Kim brings over 17 years of print and digital design experience to (matter) – in publications, books and promotional collateral, as well as environmental and trade show graphics. She’s worked for numerous national clients in the B2B, B2C, retail and hospitality markets. Kim’s fun personality, proactive problem-solving, and proven design, communication and presentation skills demonstrate her dedication to her craft and lead to solid design solutions time after time. Kim earned her Bachelor of Fine Arts with an emphasis in Graphic Design from NKU.
With a keen eye over project deliverables at (matter), Alicia ensures the highest quality outcome and project timeliness. Alicia is known at (matter) for always striving to elevate workflow efficiencies and processes so the (matter) team can provide the best client experience imaginable. As a graduate of the University of Cincinnati’s prestigious College of Design, Architecture, Art and Planning (DAAP), she has spent several years in brand agency Quality Assurance, providing exceptional attention to detail for superior end results.