Executive Insights with Joel Warneke: 3 Takeaways from Our Interview with Cincinnati Business Courier

Healthcare Marketing: How to Stand Out Without Sticking Out

The Evolution of Branding: From Traditional to Digital Platforms

Leveraging AI for Enhanced Customer Service Experiences

Customer Journey Mapping: Understanding and Enhancing the Path to Purchase

The Art of Persuasion: How to Ethically Use Psychology to Influence Consumer Behavior

Brand Archetypes: Understanding the Personality of Your Brand

Merchandise Branding: Extending Your Brand into Wearables + More

Branding: The Key to Business Growth

Brand Extension 101: Why + When to Introduce New Products

(matter) discusses what is a brand extension and when is it a good time to extend your product line, introduce new products, and why it is important.