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Understanding the User’s Needs
The term “UX” often gets labeled as “the design of digital interfaces,” but the principles within are much more complex.
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Your Audience, Discovered
Discovery is more than a verb. It’s a process we undertake to custom-build research projects for our clients to back our recommendations with research and data.
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Today’s Modern Website
Brand ecosystems are the most effective method of gaining and retaining customers, allowing your brand to build trust with new and existing clients.
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UX vs. Design
UX design is the overall product experience. Site design is how the product looks. UX and site design work together to establish how a site operates.
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Project Management for Not Project Managers
Project managers oversee projects from start to finish. They collect, analyze and apply campaign data, and make sure deadlines are met on budget.
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The Growing Pains of Shifting a Brand Strategy
Adapting your brand strategy to current social climates, technological advances and changing consumer needs is necessary to your business’ longevity.
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Branding Isn’t Personal
Branding is not about you or what you sell. It never was. (matter) understands the importance of connecting your brand to your target audience.
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Leap Group Partners with Academies of Louisville
Members of Leap Group’s development team will join Waggener’s Web Development/Administration class to teach how to develop a website for a business.
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Is Your Branding Holding You Back?
Updating your branding eliminates possible roadblocks opens up new roads to growth opportunities for your company.
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How Branding Can Be Inspirational to the Rest of the Business
Branding is the foundation of any business. When executed correctly, branding should effectively convey what a company is all about.