The New Era of CPG Packaging

LEAP Matter understands that changing your product packaging can deeply affect your CPG brand’s marketing strategy and budget, but we also believe that showcasing your brand’s dedication to sustainability is a worthy long-term benefit.

Things To Consider When Creating a Logo

Designing a logo that communicates your brand identity and connects with consumers can be daunting, but it is a key aspect to successfully building brand awareness. Here's how LEAP Matter recommends you start.

Brand Strategy vs Business Strategy

LEAP Matter strives to make your company’s goals, vision and voice matter more, and that process begins with integrating your business strategy into your brand strategy. See how we combine both in this article.

Brand Consistency is Key to Building Trust

Authentic brands generate trust and reinforce your company's reputation to keep customers returning. Learn more about creating an authentic and consistent brand.

Can A Website Be Creative

Websites have come a long way from the gray, flat, blue-hyperlink-everything look of the 90s. Today’s sites have grown to be much more user-friendly.

Understanding the User’s Needs

The term “UX” often gets labeled as “the design of digital interfaces,” but the principles within are much more complex.

Your Audience, Discovered

Discovery is more than a verb. It’s a process we undertake to custom-build research projects for our clients to back our recommendations with research and data.

Today’s Modern Website

Brand ecosystems are the most effective method of gaining and retaining customers, allowing your brand to build trust with new and existing clients.

UX vs. Design

UX design is the overall product experience. Site design is how the product looks. UX and site design work together to establish how a site operates.

Project Management for Not Project Managers

Project managers oversee projects from start to finish. They collect, analyze and apply campaign data, and make sure deadlines are met on budget.