Customer Journey Mapping: Understanding and Enhancing the Path to Purchase
The Art of Persuasion: How to Ethically Use Psychology to Influence Consumer Behavior
Brand Archetypes: Understanding the Personality of Your Brand
Merchandise Branding: Extending Your Brand into Wearables + More
Branding: The Key to Business Growth
Brand Extension 101: Why + When to Introduce New Products
(matter) discusses what is a brand extension and when is it a good time to extend your product line, introduce new products, and why it is important.
How to Build a Brand That Gets Acquired
Personalization in Brand Design
How Do You Know When It’s Time To Refresh Your Brand?
adding positive brand messaging and activation into your brand strategy
(matter) discusses the power and benefits of using positive brand messaging and activation within your brand strategy.
