The Art of Persuasion: How to Ethically Use Psychology to Influence Consumer Behavior

Brand Archetypes: Understanding the Personality of Your Brand

Merchandise Branding: Extending Your Brand into Wearables + More

Branding: The Key to Business Growth

Brand Extension 101: Why + When to Introduce New Products

(matter) discusses what is a brand extension and when is it a good time to extend your product line, introduce new products, and why it is important.

How to Build a Brand That Gets Acquired

Personalization in Brand Design

How Do You Know When It’s Time To Refresh Your Brand?

adding positive brand messaging and activation into your brand strategy

(matter) discusses the power and benefits of using positive brand messaging and activation within your brand strategy.

Packaging Inserts: 5 Strategies to Increase Customer Loyalty and Revenue

(matter) explains 5 low-cost strategies you can use packaging inserts to increase customer loyalty and revenue for your business.