Hydrotech came to (matter) to help them revitalize their brand, messaging and creative. Our work started with multiple discovery sessions with internal stakeholders, interviews with top customers, and analysis of the competitive landscape; followed by brand strategy, development and activation.
(matter) built the identity as an evolution of the existing logo mark while redefining the brand architecture, purpose, differentiators and character. We established an image library, brand standards, marketing collateral, website design and videos in preparation of the brand’s successful relaunch.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
When you partner with (matter), you get access to specialized experts across the Leap Group network.
