Hydrotech came to (matter) to help them revitalize their brand, messaging and creative. Our work started with multiple discovery sessions with internal stakeholders, interviews with top customers, and analysis of the competitive landscape; followed by brand strategy, development and activation.
(matter) built the identity as an evolution of the existing logo mark while redefining the brand architecture, purpose, differentiators and character. We established an image library, brand standards, marketing collateral, website design and videos in preparation of the brand’s successful relaunch.
Offices
The leap group Advantage
When you partner with (matter), you get access to specialized experts across the entire Leap Group Network