synchronizing business and brand strategy.

Hydrotech came to (matter) to help them revitalize their brand, messaging and creative. Our work started with multiple discovery sessions with internal stakeholders, interviews with top customers, and analysis of the competitive landscape; followed by brand strategy, development and activation.

(matter) built the identity as an evolution of the existing logo mark while redefining the brand architecture, purpose, differentiators and character. We established an image library, brand standards, marketing collateral, website design and videos in preparation of the brand’s successful relaunch.

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“our goal was to take our brand from the minors to the major league. leap matter helped us do just that.”