Savor Patisserie, a Texas-based bakery specializing in French macarons, teamed up with (matter) to develop packaging for a “Shark Tank”-style competition that would result in placement of product within a large grocery chain.
(matter) designed the winning packaging graphics and display artwork, and worked with packaging engineers to develop the box structure to protect the macarons, maximize freezer case footprint and gain efficiencies in printing and assembly.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
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