Tommy Armour Golf is a revered heritage brand named for the Hall of Fame golfer himself. To remain relevant in the competitive golf equipment category, Tommy Armour Golf reached out to (matter) to refresh its brand identity.
Inspired by the brand’s history and enduring legacy, (matter) created a new logo, product graphics, and marketing materials — all which contributed to Tommy Armour Golf’s increased market share and lead to the acquisition of the brand by Dick’s Sporting Goods.
Logic + Magic is a bi-annual magazine produced in-house by all of us at Leap Group. We dig into the magic of the current marketing trends and the logic behind their relevance and execution.
When you partner with (matter), you get access to specialized experts across the Leap Group network.
