|

Tommy Armour Golf

RE-TEEING A LEGEND.

Tommy Armour Golf is a revered heritage brand named for the Hall of Fame golfer himself. To remain relevant in the competitive golf equipment category, Tommy Armour Golf reached out to LEAP Matter to refresh its brand identity.

Inspired by the brand’s history and enduring legacy, LEAP Matter created a new logo, product graphics, and marketing materials — all which contributed to Tommy Armour Golf’s increased market share and lead to the acquisition of the brand by Dick’s Sporting Goods.

“THERE ARE NO SHORTCUTS ON THE QUEST FOR PERFECTION.”
BEN HOGAN | GOLF LEGEND