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Project Management for Not Project Managers
Project managers oversee projects from start to finish. They collect, analyze and apply campaign data, and make sure deadlines are met on budget.
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The Growing Pains of Shifting a Brand Strategy
Adapting your brand strategy to current social climates, technological advances and changing consumer needs is necessary to your business’ longevity.
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Branding Isn’t Personal
Branding is not about you or what you sell. It never was. (matter) understands the importance of connecting your brand to your target audience.
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Leap Group Partners with Academies of Louisville
Members of Leap Group’s development team will join Waggener’s Web Development/Administration class to teach how to develop a website for a business.
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Is Your Branding Holding You Back?
Updating your branding eliminates possible roadblocks opens up new roads to growth opportunities for your company.
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How Branding Can Be Inspirational to the Rest of the Business
Branding is the foundation of any business. When executed correctly, branding should effectively convey what a company is all about.
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Being A Brand Citizen
Even though a single brand can’t solve all the world’s problems, becoming a good brand citizen can go a long way in gaining the trust of your community and customers while also benefiting the world.
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The Care for the Caring Project is Essential
Leap Group created the Care for the Caring Project as a digital expression of gratitude to essential workers in the healthcare fields and beyond.
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Leap Group Continues to Grow with the Addition of Matter Creative Group
Leap Group announced the addition of Matter Creative Group, an award-winning, full-service design and branding agency.
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Branding a Startup Wellness Company
Nurturing a brand from startup to industry leader. We're pleased to share some recent work for CANNOVIA™, a Health and Wellness company commercializing products infused with CBD. If you're one of the few people who haven't heard of CBD, it's an abbreviation for cannabidiol — a naturally occurring, non-psychoactive compound found in the the hemp plant and known to have many positive therapeutic properties. People who use CBD to treat a wide variety of ailments are claiming positive results. (matter) leveraged our extensive experience in healthcare and consumer products...