Brand Extension 101: Why + When to Introduce New Products
(matter) discusses what is a brand extension and when is it a good time to extend your product line, introduce new products, and why it is important.
How to Build a Brand That Gets Acquired
Personalization in Brand Design
How Do You Know When It’s Time To Refresh Your Brand?
adding positive brand messaging and activation into your brand strategy
(matter) discusses the power and benefits of using positive brand messaging and activation within your brand strategy.
Packaging Inserts: 5 Strategies to Increase Customer Loyalty and Revenue
(matter) explains 5 low-cost strategies you can use packaging inserts to increase customer loyalty and revenue for your business.
Legacy Brands: How a Branding Agency can Create Brands That Last
Building a brand that lasts doesn’t have to become an overly complex, budget-draining process. As a successful branding agency, (matter) knows that the power behind legacy branding lies in creating honest, relevant and compelling solutions that consistently speak to your audience and retain your brand voice.
Complete Guide for a Successful Brand Activation Strategy in 2022
Brand activation builds trust by providing unique branded experiences that create long-term consumer relationships. It also allows your brand to break through the digital noise and make a large impact on target audiences across social media and websites. Utilizing an omni-channel approach to brand activation ensures that your marketing efforts reach the right people at the right time.
Examples of Sustainable Packaging Done Well
(matter) breaks down the consumer psychology of sustainability, importance of sustainable packaging, and praises brands who are using it well.
Designing Sustainable Product Packaging
Matter explains the benefits of sustainable product packaging and how you can use it to your advantage to connect with customers while lowering your carbon footprint.
